Portrait of José María de Juan, founder of LATIDE
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The architect

José María de Juan.

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Act I · 1998 – 2006 · The craft

I started in software in 1998, between technology and the way businesses run.

  1. 1998

    Analyst programmer

    The intranet of an audiovisual group. I trained its team.

    ASP · SQL Server · ColdFusion

  2. 1998 – 2001

    Developer

    A group's market research intranet and websites for external clients.

    Visual Basic · ASP · FileMaker

  3. 2001 – 2003

    Systems administrator

    Database and mail servers, and 24x7 technical support for a franchise network.

    FileMaker · Mail servers

  4. 2003 – 2006

    IT consultant

    The department's annual budget, integration with clients, control and traceability.

    SQL Server 2000 · .NET

    −23% in maintenance and production operations

  • Computer Engineering · Universidad Nebrija · 1995 – 2000
  • MBA · IE Business School · 2005 – 2006

Act II · 2006 · LATIDE

I founded LATIDE in Madrid.

On every project I take care of what matters most: understanding how the operation really works, deciding what to simplify and what to build, and answering for the result. I write code when it is needed.

  1. 01

    Understand

    How the operation really works, before proposing anything.

  2. 02

    Simplify

    I decide what to simplify and what to build.

  3. 03

    Build

    I design and lead the project. I write code when it is needed.

  4. 04

    Measure

    I answer for the result.

Act III · 2013 – 2024 · On my own

What I founded on my own.

  • 2013 – 2014

    Trastillo

    Spain's first social network for buying and selling between first- and second-degree contacts.

  • 2014

    Charity auction

    For people with Friedreich's ataxia. 100% of the money raised was donated to a local association, in coordination with Boadilla del Monte Town Council.

  • 2015 – 2016

    ARTme

    Drawings by children in hospital that raise funds to bring them theatre, magic and storytelling. The code is available to anyone doing this work.

  • 2016 – 2024

    Tourme

    Private travel experiences with a personal assistant at the destination, and school activities in museums (Tourme Schools). It has since been donated to an educational institution.

Part of my work is confidential. Its impact doesn't have to be.

years in software 1998 – 2026
28
years at LATIDE Since 2006
20
countries with users The most recent platform
52

Current projects